What exactly is SEO? SEO stands for Search Engine Optimization. This is the process of creating content, optimizing pages on your website, building backlinks and much more. For businesses and individuals really looking to get organic traffic to their websites, SEO phoenix az and companies such as Digital Current have professionals and the tools to make the job much easier and effective.
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Defining your niche
The first step is to define your niche. For many businesses you fall into a small niche market that can easily be defined. For others, they have a random assortment of products and services with no plan or direction. This is why it is vital that any business looking to get their business online needs to define their niche in stone. Once you do this you can move on to the next step in the process.
Defining your Customer Avatar
When going onto Google and other search engines specific people will be typing in keywords into the search engines to find specific content. These people are your customers. When you pull back the curtain and look at these people you will see that they all have specific traits, wants, desires and fall into a specific category. This is known as the customer avatar.
The customer avatar will fall into men and or women, age ranges between a certain set of dates, an income level as well as their desire to make and engage in online or offline purchases. There are also many more pieces to these criteria so learning exactly what makes up your customer avatar is vital.
Your goal is very important as well. In some situations, you may want to gather an email address, request a phone call or even make purchase. As a business owner looking to make money online through SEO you really need to optimize your goals and have them clear and concise. An SEO company will help drive you towards these goals.